About

Our mission is to encourage people to become masters in a particular skill - not just 'good' or 'decent'.

With a physical reminder that you can see every day, the 10 thousand hours poster is there to remind you to put in the practice so you can fill in a square and visualize your path to success.

You may have heard about the 'talent myth'. Many researchers have found that the main factor separating average musicians, athletes, cooks, etc. from the best is the amount of time they spent practicing - not some innate ability or luck.

If you are serious about becoming an expert in something, our aim is to help you get there. With aesthetics and functionality, we've got you covered on your journey.